Leadership Team


Michael Franks has been an operator for 25 years in various businesses such as; logistics, food distribution, high tech enterprises in Silicon Valley, ambulance transport and many more. He has completed many business restructurings. He has been involved with taking companies public as well as buying, restructuring, and selling companies. In his spare time Michael has been an adventure racer competing in multiple eco-challenge adventure races, ironman triathlons, marathons, and is an avid alpine skier. Michael has an undergraduate degree in economics from Queens University in Kingston, Ontario and an MBA from Trinity College in Dublin, Ireland and has completed the Corporate Restructuring M&A course at Harvard Business School (Executive Education).


Marc Mariani began his HSI career as Chief Financial Officer in 2011 with 15 years of experience in health care finance. After earning a BA degree in both finance and accounting, he started his career as a Financial Analyst for a multi-specialty medical group in Santa Rosa, CA before joining the St. Joseph Health System of Sonoma County in 1997 as a Contract Analyst. In his 10 years with SJHS, Marc developed skills in building pricing models which were used to evaluate the performance of managed care contracts for the five hospitals of the health system in the Northern California Region. He was promoted within the health system through positions of progressively greater management responsibility, which led him to pursue a master’s degree in healthcare administration in 2005. Marc received his MHA from the University of Southern California in 2008, shortly after accepting the position of Finance Director with the Anesthesia and Analgesia Medical Group, serving Sonoma County and Napa County. Marc’s unique and in-depth experience in dealing with all aspects of the revenue cycle process from the healthcare provider’s perspective has proven to be an invaluable resource to HSI and to HSI’s clients. In July of 2016, Marc transitioned into the Chief Operating Officer role at HSI.

CHIEF TECHNICAL OFFICER TODD TRASK A 16-year seasoned solution and software executive and graduate from Kansas State University, Todd Trask joined the HSI team in July of 2014 as a software engineer and advanced to the Chief Technical Officer role in August of 2016 based on his experience in solution delivery, architecture, software development, management and strategic planning. Prior to HSI, Todd served in several key positions: VP Global Solutions Design at Pontoon Solutions and the Chief Executive Officer at Safety Sanity. Todd is widely recognized for leading the development and product teams and architecting for WorkforceLogic where his career path evolved from Principle/Architect to Director of Development and then to the Chief Technical Officer position. With this solid foundation in the software stack and software development lifecycle, Todd is instrumental in architecting the next generation software platforms and tools that are used by all HSI stakeholders both internal and external. In his spare time, Todd has competed in triathlons and Ironman competitions and has a strong focus on exercise and physical fitness.
DIRECTOR, REVENUE CYCLE MANAGEMENT SERVICES, AIR DIVISION JOANNE ALVARADO, CAC A process- and results-oriented manager, Joanne Alvarado joined the HSI team in 2003 with nearly two decades of collections and accounts receivable management experience. Joanne started out on the carrier side of account management with 13 years in the worker’s compensation field dealing with both private employers and large commercial contracts. She furthered her collections experience in the construction industry as a Northern California Regional Credit Manager and then with the Health Plan of the Redwoods as an Accounts Receivable Manager. In these and other positions, Joanne became versed in rules and regulations for all payer types and rapidly became an expert in the collections process. During Joanne’s tenure at HSI, she has managed the growth of what was once a 4-person billing team into a successful 60+ (and growing) revenue management cycle team. Joanne has hands-on knowledge of and has overseen all aspects of the claims management process from start to finish. She is an experienced consultant in air revenue cycle management, process improvement, and resource management. Joanne is a certified ambulance coder through the NAAC and holds several certificates and licenses in small business management and worker’s compensation management.

Matthew Ellis joined HSI in 2015 with 15 years of experience in ground ambulance billing including his previous role as an accounts receivable manager for an EMS transportation company that did roughly 500,000 ground transports annually in a multi-state territory. Matt brings great technical and leadership strengths to his position at HSI as he has a solid background in networks, hardware, and software solutions as well as proven team leadership skills. Matt has an AA in Business Administration and is currently pursuing his BA in computer science and also worked as a Financial Aid Specialist for Wor-Wic Community College. As veteran ambulance biller, coder, and quality manager, Matt has a proven track record of meeting internal KPIs (key performance indicators) and client cash collection targets. Matt oversees HSI’s Pocomoke City, Maryland billing operations.

VP, OPERATIONS & CLIENT INTEGRATIONS JERRY LECATO Jerry LeCato has 25 years of experience in business management. He has an extensive background in operations management, sales & marketing, public relations, and quality assurance. Jerry has been directly involved in the organic growth of private ambulance services and revenue cycle management companies accomplishing over 100% + increases annually. He has also been directly involved in due diligence, integration, and restructuring of multiple companies to accomplish substantial acquisition growth. Utilizing Lean Six Sigma and TPS (Toyota Production System), Jerry has a proven track record of successfully maximizing efficiencies and increasing EBITDA in service based organizations.
DIRECTOR CHRIS MARTIN Chris Martin has 17 years of experience in business management. He has extensive knowledge in operations management, creating strategic plans, financial modeling, maximizing throughput, business development, M&A, software development, information technology, and creating a results-driven culture. He has designed and developed proprietary software specifically for the ambulance industry. He has been involved with buying, restructuring, and selling ambulance companies, as well as being successful in negotiating favorable Medicare carrier policy changes. Chris has a business degree and is currently pursuing his MBA. He is certified in Lean Six Sigma from Villanova University as well as trained as a Microsoft Certified Systems Administrator (MCSA). He has received industry training as an EMT, firefighter, and in Hazmat.
Director BARTLEY HEATH With backgrounds in computer science, engineering, finance, and accounting, Bartley has progressively worked his way into senior finance and accounting roles. Bartley joins our team from Well Care Home Health Inc., one of the largest home health providers in North Carolina. At Well Care, Bartley held the senior financial leadership role, overseeing all accounting functions, analyzing financial metrics, identifying deficiencies, and creating decision-making models. His knowledge of information systems continues to prove valuable in finance roles, as he is able to create various reports and models to calculate critical financial and operational metrics. Prior to joining Well Care Home Health, Bartley worked at FirstMed EMS in a senior finance role, where he created revenue models at the payer and service level. Bartley’s accounting experience includes business valuation and forensic accounting for a large and well respected public accounting firm, Thomas, Judy & Tucker PA, in Raleigh, NC. Bartley was responsible for analyzing financials, calculating EBITDA, and creating valuation models. In addition, Bartley has worked for the Fortune 500 bank, BB&T, supporting the CFO as a Value Improvement Analyst. Bartley holds a BS in Computer Science Engineering from North Carolina State University, an MBA from East Carolina University, and is very close to completing his CPA certification.